Business Transformation: A Roadmap for Maximizing Organization Insights

I recently finished the narration of a book for Wiley and SAS Business Series on organizing a business to utilize big data most effectively. All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution. The audiobook is available on Audible, Amazon and iTunes.  A sample is provided here: